Patient information

Privacy notice

This notice explains how London Road Dental Practice handles personal information submitted through this website, by email or by telephone.

Who we are

London Road Dental Practice, 42A London Road, Guildford, GU1 2AF, is responsible for the personal information described in this notice.

Information we may collect

  • Your name and contact details.
  • Information included in an appointment or consultation enquiry.
  • Technical information necessary for the website and embedded services to function.
  • Correspondence between you and the practice.

Why we use this information

  • To respond to enquiries and arrange appointments.
  • To provide information about requested services.
  • To manage complaints, feedback and administrative records.
  • To maintain the security and operation of the website.
  • To meet legal, regulatory and professional obligations.

Health information

Dental and medical information is sensitive personal data. Please do not send detailed or urgent medical information through ordinary email. Clinical information is handled through the practice's secure clinical systems and under its separate patient privacy and records procedures.

Sharing information

Information may be shared with authorised practice staff and service providers where necessary to respond to your request, operate the website, provide care or comply with legal duties. The practice does not sell personal information.

Google Forms and embedded services

The facial aesthetics enquiry form is provided through Google Forms. Information entered into that form is processed using Google's services and the settings selected by the practice. The website may also embed Google Maps and link to YouTube.

How long information is kept

Information is retained only for as long as reasonably necessary for the purpose for which it was collected and in line with applicable legal, contractual, regulatory and professional record-keeping requirements.

Your rights

Depending on the circumstances, you may have rights to access, correct, erase or restrict the use of your information, object to certain uses, or request transfer of information. Some rights are limited where information must be retained for healthcare, legal or regulatory reasons.

Contact and complaints

To ask about your information, email info@londonroaddentalpractice.com or call 01483 300022.

You may also raise concerns with the Information Commissioner's Office. Visit the ICO complaints service.